Sales boost for Aldi from half a million new shoppers at Christmas – The Times
More than half a million new shoppers turned to Aldi for their Christmas food shopping, resulting in the discount grocer recording its best festive sales.
Aldi claimed to be the only big supermarket to grow sales in December, posting a 0.4 per cent rise in sales compared with the previous year, while its sales were also 8.1 per cent higher compared to 2019. Industry figures by Kantar had previously reported that Aldi had flat sales for the 12 weeks to Boxing Day while the traditional supermarkets had a fall in sales.
During the past year Aldi has opened about 50 new shops, boosting its total sales figures, while it has also benefited from slightly softer comparisons than its larger rivals, who all had a big
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